Your B2B digital marketing strategy should be a living, breathing document that ensures your team is all pulling in the same direction. 

At Brew Digital, we have found that the single most important thing when working with our clients is to have a coherent strategy. This ensures that our channel experts and our client’s in-house marketers know what they’re doing and—more importantly—why they’re doing it. That way, we can always focus on delivering marketing activity that will eventually impact business revenue.

This digital marketing strategy template is the exact same one we use for our clients. We’re giving it away for free so that you can get your marketing function heading towards your goals. 

Just remember, if you’re having any difficulty, you can always book in for a discovery chat to hear how we can help you smash your business targets. 

How to use the digital marketing strategy template:

The Digital Marketing Strategy template is built using Google Slides in a vertical format. 

All you need to do is:

1. Click the Make a copy on Sheets CTA button

2. Click File > Make a copy > Entire presentation

3. Give it a name 

4. Off you go
   

Don’t forget to replace our brand logos and brand colours with yours

Once you’ve made a copy, you should keep it as a living document that you and your team refer to when planning and executing your marketing campaigns. 

What’s in the doc?

Business Summary

The business summary is the key information about your business, including the expertise, mission statement and locations. Additionally, there is space for you to highlight the brand leaders within your organisation. Influencers within your own business are key to growing your reach, reputation and revenue. 

Business Initiatives

Business initiatives are the big rock campaigns that will run through your business year. These will have their own goals, but don’t forget to link them back to your business objectives. 

Target Market

Knowing your target market is incredibly important to run a profitable marketing strategy. Spend time highlighting them in this section. Go beyond just industries and demographics by putting yourself in your target clients' shoes and documenting their key pain points. Add in personas if you have them, understand your buyer groups and don’t forget about the hidden influencers in the buyer group, such as finance and legal. 

There’s also a section for exploring your competitors—don’t just disregard the brilliant things they do. Learn from it and try to understand how your business can position themselves to stand out from the crowd. 

Market Strategy

The 6 Ps of marketing: Product, Price, Promotion, People, Process, Physical evidence. 

These things should all be in the business plan but it’s important to consider them from a marketing perspective to find out where you differentiate yourself from your competitors. 

Budget

Keep track of your key marketing costs including marketing technology, agencies, advertising and content creation. This doesn’t have to be in detail, but it’s a great place to have a simplified view of your proposed marketing spend.

Marketing Channels

Marketing channels are often the first thing companies without a strategy jump to. In reality, it should come much later in the process and certainly after target market and business initiatives. 

In this section you can justify your decisions for using certain marketing channels. Remember, doing a few channels really well is significantly better than marketing on loads of channels poorly. Don’t spread your time too thin. 

Marketing Technology

Keep track of your tech stack and use your technology to elevate your marketing strategy. Make sure that the tools are being used on a regular basis and are worth the cost. Often we can overlook the potential in a tool because we’re too busy. Documenting your tools will help you make sure you are getting the most potential out of all of them.